Evidence-Based Strategies for Managing Anxiety
Understanding anxiety is an important first step, but understanding alone rarely creates lasting change. The encouraging news is that anxiety responds well to practice, repetition and new learning. Even when anxiety feels powerful, it is not fixed. The brain is constantly adapting, and with the right support, people can develop skills that help them manage anxiety more effectively.
For some people, anxiety is also connected to deeper experiences. When anxiety has roots in trauma, chronic stress or significant life events, practical strategies can still be helpful — but they may not be enough on their own. In these situations, a two‑tier approach is often most effective:
This is not a sign of weakness. It simply reflects that the nervous system may be carrying more than self‑help strategies alone can resolve.
This section introduces practical, evidence‑based approaches that can interrupt anxiety cycles, build resilience and gradually expand confidence. These strategies are not about eliminating anxiety or avoiding difficult feelings. Instead, they help you respond to anxiety in ways that support growth, independence and wellbeing. For any approaches that resonate with you I would encourage you to explore them further. Some links are available in the References and Resources section.
Meaningful change usually happens through small, manageable steps taken consistently over time. Each time you face a challenge, practise a new skill or move toward something important despite feeling anxious, you teach your brain a powerful message: “I can cope.”
It is these repeated experiences — not the absence of anxiety — that build confidence and resilience.
A Note About These Strategies
The strategies in this section are based on widely recognised psychological principles used to support anxiety management and emotional wellbeing. They are intended to offer information, ideas and practical tools you may find helpful.
However, this handbook cannot replace professional assessment, advice or treatment. Anxiety can be influenced by many factors, including physical health, neurodevelopmental differences, trauma, mental health needs and personal circumstances. If anxiety is significantly affecting your daily life, relationships or ability to function, it is important to seek support from a qualified professional such as a GP, therapist, psychologist or psychiatrist.
If you are already receiving support, you may wish to discuss any new strategies with your clinician to ensure they fit safely within your wider care plan.
There is no single strategy that works for everyone. Some people find breathing exercises helpful, while others prefer grounding techniques, movement, creative activities, mindfulness or problem‑solving approaches. It is normal to try several strategies before discovering what works best for you.
Many coping strategies are skills rather than quick fixes. Trying a new technique for the first time during intense anxiety can be difficult, because the brain is focused on detecting threat. For this reason, it is often most helpful to practise strategies during calmer moments, when you feel safe and regulated. Familiarity makes them easier to access when anxiety begins to rise.
A useful way to think about this is:
We do not learn to swim in stormy water. We learn the skills when the water is calm, so they are available when the waves get bigger.
As you explore the following chapters, you may find that some strategies work quickly, some require adaptation and some are not the right fit. This is completely normal. The aim is not to find the perfect technique, but to build a personalised toolkit that helps you feel more confident, capable and able to navigate life’s challenges over time.

Grounding techniques help redirect attention away from anxious thoughts and back into the present moment. Here is one example. Many others are suggested online.
5-4-3-2-1 Grounding
Identify:
5 things you can see
4 things you can feel
3 things you can hear
2 things you can smell
1 thing you can taste
This technique engages the senses and reduces the brain's focus on anxiety.
Extended Exhale Breathing
Breathe in for 4.
Breathe out for 6.
Repeat slowly for 2–3 minutes.
The longer exhale calms the body's nervous system.
Box Breathing
Breathe in for 4.
Hold for 4.
Breathe out for 4.
Hold for 4.
Repeat.
This technique can improve calmness and concentration.
This can be useful for interrupting negative thought patterns.
The aim is to notice that what you are thinking is a thought, not a fact then refocus your mind.
It starts with:
this is a thought this is my breath
(turns attention to your breathing)
Eventually it becomes:
thought breath
Hold a cold drink, splash cold water on your face or hold an ice cube briefly.
This can help interrupt intense anxiety and bring attention back into the present.
An important part of CBT is learning to be curious about thoughts rather than simply accepting them as facts.
The goal is not to say: "That's silly."
Or "You shouldn't think that."
Instead, we thoughts like a detective.
Helpful questions include:
What is the evidence that this thought is true?
For example:
Also, what is the evidence that this thought may not be true?
For example:
Is there another way of looking at this situation?
For example:
Instead of: "Everyone will laugh at me."
Could it be: "Most people are focused on themselves."
Or "Even if I make a mistake, people are likely to move on quickly."
What would I say to a friend?
Often we speak to ourselves much more harshly than we would speak to someone we care about.
This question can help develop a more balanced perspective.
The Aim Is Not Positive Thinking
CBT is not about convincing someone that everything will be perfect.
Instead, it aims to develop balanced and realistic thinking.
For example:
Rather than: "Nothing bad will happen."
We might aim for: "Something difficult could happen, but I would probably be able to manage it."
Balanced thinking usually feels more believable and more helpful than forced positivity.
One of the most encouraging things we know about the brain is that it can change throughout life. It is constantly learning from experience. Each time you repeat something, the brain strengthens the pathways connected to that action or response. This ability to adapt is often called neuroplasticity.
A simple way to think about it is:
The brain becomes more skilled at whatever it practises.
When anxiety leads to repeated avoidance, the brain practises avoidance. Over time, avoiding becomes easier, more familiar and more automatic. The nervous system begins to learn:
“Avoiding is how I stay safe.”
The good news is that the opposite is also true. When you repeatedly do something you’ve been avoiding, the brain starts learning a different message:
“I can cope.”
Learning Through Experience
Think about learning to ride a bike. The first attempt often feels uncomfortable, wobbly and frightening. The brain is trying to understand something new. But with practice:
Anxiety works in a similar way. The first step back into a feared situation is often the hardest. But each repeated experience helps the brain realise:
Over time, anxiety usually reduces and confidence grows.
Confidence Is Built, Not Found
A common misconception is that confidence needs to come first — that you must feel confident before taking action. Many people think:
“When I feel confident, I’ll do it.”
In reality, confidence usually develops because you take action, not before it. It grows through experience, repetition and evidence that you can cope.
The Confidence Cycle
Just as anxiety has a cycle, confidence has one too:
Take a small step → Discover you can cope → Confidence grows → Take another step → Confidence grows further
Each small success provides evidence that anxiety does not need to be in charge. It is rarely one dramatic breakthrough that changes things. More often, confidence is built through hundreds of small moments of courage, repeated over time, that gradually retrain the brain.
These moments help you build confidence not only in specific situations, but in your wider life — relationships, work, decisions, and everyday challenges.
Confidence Comes From Evidence
The brain believes what it experiences. Every time you manage something difficult, you collect evidence:
Confidence grows through these lived experiences. It is built from what you do, not from waiting to feel ready.
Confidence and Anxiety Can Coexist
Many people imagine that confident individuals never feel anxious. In reality:
Confidence is not the absence of anxiety. Confidence is trusting yourself to cope even when anxiety is present.
You do not need to eliminate anxiety to move forward. You need to build trust in your ability to handle whatever arises.
Confidence grows when you show yourself — gently, repeatedly — that you can take steps even when you feel uncertain.
One of the most helpful skills in managing anxiety and low mood is learning that thoughts are not always facts. When you feel anxious, stressed or low, the brain often starts scanning for threats, problems or signs that something might go wrong. This is a normal part of how the brain tries to protect you. But sometimes it develops habits of thinking that are inaccurate, unbalanced or unhelpful.
These patterns are often called unhelpful thinking styles, thinking traps or cognitive distortions.
The important thing to remember is:
Everyone experiences unhelpful thinking styles at times.
Having these thoughts does not mean something is wrong with you. In many cases, these patterns developed because your brain is trying to keep you safe.
The difficulty is that they often increase anxiety, reduce confidence and make it harder to see situations clearly. Learning to recognise these patterns is often the first step toward changing them.
Why Do Unhelpful Thinking Styles Matter?
Your thoughts influence:
For example:
Situation: You walk into a room.
Thought: “Everyone is looking at me.”
Feeling: Anxiety.
Behaviour: Avoiding, leaving early or withdrawing.
If the thought is never questioned, anxiety can continue to grow. But if the thought is explored, a more balanced alternative may emerge:
“Some people might notice me, but most are focused on themselves.”
This shift often leads to lower anxiety and greater confidence.
Common Unhelpful Thinking Styles
The diagram below shows several common thinking styles that many people experience.
Becoming a Thought Detective
The goal is not to stop thoughts from happening.
The goal is to become curious about them.
When an anxious thought appears, try asking:
What thinking style might this be?
What is the evidence that this thought is true?
What is the evidence that this thought may not be true?
Am I looking at all the information, or only part of it?
What would I say to a friend thinking this?
Is there a more balanced way of viewing the situation?
These questions help create distance between the person and the thought.
Instead of: "This thought must be true."
The message becomes: "This is a thought. Let's examine it."
Progress, Not Perfection
Everyone falls into thinking traps at times.
The aim is not to think positively all the time.
The aim is to think more realistically, more flexibly and more compassionately.
As you get better at recognising unhelpful thinking styles, you may notice:
We cannot always control which thoughts pop into our minds, but we can learn to notice them, question them and choose how much importance we give them.
Learning this skill is one of the most powerful steps in managing anxiety, low mood and life's challenges.
Many people believe that being hard on themselves will help them perform better, avoid mistakes or push through challenges. In reality, harsh self‑criticism often has the opposite effect. When you repeatedly judge yourself, speak to yourself unkindly or hold yourself to impossible standards, anxiety tends to increase and confidence tends to fall.
Self‑compassion is not about avoiding responsibility or lowering your standards. It is about responding to difficulty with understanding, encouragement and kindness while still moving forward.
Research consistently shows that self‑compassion is linked to lower anxiety, depression and stress, and higher resilience, wellbeing and confidence. People who practise self‑compassion cope more effectively with setbacks because mistakes do not become evidence of personal failure — they become part of being human.
What Is Compassion?
Compassion involves three key elements:
1. Noticing Struggles
Recognising when you are finding something difficult rather than ignoring or minimising it. For example: “This is really challenging.” “I’m struggling right now.”
2. Understanding That Struggle Is Part of Being Human
Remembering that everyone experiences worry, mistakes, setbacks and uncomfortable emotions. For example: “Lots of people feel anxious sometimes.” “I’m not the only one who finds this hard.”
3. Responding With Kindness
Speaking to yourself in a supportive, encouraging way. For example: “This is tough, but I can get through it.” “I’m doing the best I can right now.”
The Difference Between Self-Criticism and Self-Compassion
Imagine you’re anxious about facing a difficult situation.
Self-critical responses might sound like:
“What’s wrong with me.”
“I should be able to do this.”
“Everyone else can cope.”
This often increases shame and anxiety.
However, a compassionate response might sound like:
“This feels really hard right now.”
“Lots of people struggle with anxiety.”
“I’m taking steps forward, even if they’re small.”
“I don’t have to be perfect to make progress.”
This approach reduces anxiety and strengthens confidence.
Why Compassion Helps Anxiety
When you feel anxious, your threat system is already activated. The brain is scanning for danger, trying to protect you. Self‑criticism adds to this threat response. You end up feeling anxious about your anxiety.
Self‑compassion activates the brain’s soothing system. It helps reduce stress, regulate emotions and create a sense of safety. Compassion does not remove anxiety, but it makes anxiety more manageable.
Compassion from trusted people can be deeply grounding. When someone responds to you with calmness, understanding and encouragement, it can help you feel safe, seen and capable.
Compassion does not mean removing every challenge. It means offering support through difficulty rather than expecting yourself to face everything alone.
A compassionate message might be: “I know this feels hard.” “I’m here with you.” “I believe you can manage this.”
This blends empathy with confidence.
Building a Compassionate Inner Culture
You can support your own wellbeing by gently encouraging phrases such as:
“This is difficult right now.” Instead of: “I can’t do it.”
“What would I say to a friend?” Instead of: “I’m a failure.”
“I’m learning.” Instead of: “I should already know this.”
“I’m making progress.” Instead of: “I’m not good enough.”
“I can take the next step.” Instead of: “It’s too much.”
A Helpful Question
Whenever anxiety or self‑criticism appears, try asking:
“If someone I cared about felt this way, what would I say to them?”
Then consider whether you deserve the same kindness. Most people find they would never speak to a friend as harshly as they speak to themselves.
Offering yourself the same understanding you offer others can be one of the most powerful tools for building confidence, resilience and emotional wellbeing.
Key Message
Self‑compassion is not weakness. It is not giving up. It is not avoiding challenges.
Self‑compassion means recognising that being human is sometimes difficult and responding with kindness, understanding and encouragement rather than criticism and judgement.
Compassion says: “This is hard.”
Courage says: “I can still take the next step.”
Together, they help you build confidence, manage anxiety and develop skills that support wellbeing throughout life.